RALLY PROFILE INTRODUCTION

Introduction

Motorsport is interesting in that it appeals to a wider than average spectrum of society than initiallymight be thought. One look at the crowd rally meets will reveal a broad range of incomes andpersonalities present; to the extent that it is almost impossible to categorize all spectators into oneor two specific groups based on either demographics, psychographics or behavior.In general it may be said that there are at least four types of viewers that one can see present atmotorsport events;


1. Die-Hard racing Enthusiasts.
These people are delicated motorsports followers, who veryrarely miss races, placing them ahead of most work andindeed family commitments. Such groups typically subscribeto motorsports magazines, watch racing videos in their sparetime and talk a lot about cars with their similarly-mindedfriends.


2. Occasional Enthusiasts
This is a group of people who enjoy motorsports but whobecause of time constraints from work or family will onlyattend races if they are free on the day. Like the die-hardgroup, the occasional take pride in their cars and arefastidious when it comes to their car's image andperformance. They tend to belong in the upper incomegroups and often-own one or more cars.


3. Thrill Seekers.
These are people who attend race meets purely for the noise and excitement as well as thepossiblity of seeing an accident. Members of this group are typically younger than those in othergroups, and include teenagers who have little else to do on the weekends. Their knowledge ofmotorsports is minimal but that doesn't detract from their enjoyment of the events.


4. Passers-by / Inquistitive
These people have no interest or knowledge of motorsports, but for watever reason are in the areaand upon hearing the noise and seeing the crowds present, want to find out what is going on. Oftensuch people are with their friends and / or family and will not usually stay for much longer than halfif their interest is not sustained.Why Motorsport?